Emerce eDay

September 18th 2008

Location: Rotterdam

The fourth Emerce eDay is the event to hear about, see and experience the latest trends in online business and marketing. eDay is a day filled with vision, innovation and inspiration. eDay looks ahead at what is going to happen during the next two years in the field of online business and marketing.

This year, eDay will present an unparalleled program: top domestic and international speakers, pioneering and surprising sessions, and the Playground where many companies demonstrate the latest technologies and innovations. With a lot of attention for the most recent developments in, for instance: online advertising, social media, mobile marketing, crowd sourcing, open platforms and co-creation.

eDay’s theme this year is Open Up. The theme refers to the effects of internet on marketing, brands, businesses and markets. To the transparency that is being established. To the new way of marketing and product development. To the markets that open up for new players, and the opportunities that are being given to existing businesses.

This year the program is divided into three different subthemes:

• Marketing & Media
• Strategy & Business
• Web & Inspiration